Regulatory pressure is real
California SB 54, EU packaging regulations, and EPR frameworks expanding across East Africa are establishing mandatory recycled content thresholds. Non-compliance isn't an abstraction — it's market access risk.
About Upya Group
Built to help brands and manufacturers participate in the circular economy
Upya Group was founded on a straightforward observation: the demand for certified, recycled-content supply is growing faster than most companies know how to meet. We exist to close that gap — with the regulatory knowledge, manufacturer relationships, and cross-market reach to turn sustainability obligations into operational reality.
What we do
EPR legislation, recycled content mandates, and GRS certification requirements are rewriting the rules of sustainable procurement. Most brands know what they're required to do — they just don't have direct access to the certified manufacturers and supply chain infrastructure to do it. We do. Upya Group works with brands and manufacturers across North America, Europe, and East Africa to build circular economy participation that's commercially sound and compliance-ready.
How we work
We are a lean, senior-led firm. Our value isn't in managing logistics — it's in knowing the regulatory landscape, the certification requirements, and the right manufacturing partners across three continents. We embed alongside clients to understand their compliance exposure, identify the right supply chain relationships, and structure agreements that hold up to audit and stakeholder scrutiny. Our international footprint — with operations in the US and East Africa — gives us access to certified supply that most single-region advisors can't offer.
Why the circular economy can't wait
Recycled content is no longer a voluntary commitment. It's a regulatory requirement with enforceable timelines, and the window to get ahead of it is narrowing.
Qualified supply is scarce
Demand for GRS-certified, PCR-compliant production is outpacing what brands can source independently. The manufacturers who can meet certification requirements are in relationships — not on commodity marketplaces.
Certification is the new table stakes
GRS certification is increasingly the minimum standard for satisfying procurement requirements, retailer expectations, and regulatory documentation. We work with certified manufacturers and help supply chain partners pursue certification where it's needed.